When TypeType set out to design TT Travels Text, they knew they had to build on the success of their iconic TT Travels while pushing the boundaries of what a text font could be. The result? A geometric sans serif that blends wide proportions and slightly squared ovals into a clean, contemporary look.
So, why should TT Travels Text be on your radar?
The Problem: Many text fonts struggle to maintain readability while offering a modern, fresh look. They either lean too traditional or end up feeling too avant-garde, compromising the user experience in different contexts.
The Solution: TT Travels Text solves this problem by updating the classic TT Travels with a design that’s both clean and versatile. By increasing the height of lowercase letters and opening up the apertures, this font ensures readability without sacrificing style. The reworked proportions and contours enhance its visual appeal, making it perfect for everything from running text to brand identities.
What Makes TT Travels Text Stand Out?
Versatility: Whether you’re designing a magazine layout, a poster, or a brand identity, TT Travels Text adapts effortlessly to various design needs.
OpenType Features: With 37 OpenType features, including stylistic sets and expanded ligatures, you have the flexibility to customize and refine your typography.
Variable Font: The inclusion of a variable font with weight and slant axes offers even more creative possibilities, giving you a font that can evolve with your design project.
Objection Handling: “But won’t a neutral font like TT Travels Text look too plain?” Good question! While TT Travels Text does feature a neutral character, this quality is precisely what makes it versatile and suitable for a wide range of applications. Plus, when paired with TT Travels Next, it really shines, offering a dynamic yet harmonious typographic duo.
Open Loop: Curious about how TT Travels Text could elevate your specific project? Imagine how its modern geometric forms and versatile features could transform your brand’s visual identity or enhance your editorial designs.
TT Travels Text is more than just a typeface; it's a versatile tool that can elevate your designs to new heights. With its balance of modernity and classic functionality, it's ready to be your go-to font for a wide range of design projects.
Ready to see TT Travels Text in action? Dive in and explore how this font can seamlessly integrate into your creative work. You might just find that it’s the perfect addition to your typographic toolkit!
Designer: Marina Khodak, TypeType Team, Toma Streltsova
Publisher: TypeType
Foundry: TypeType
Design Owner: TypeType
Debut Date: April 12, 2024
TypeType, established in 2013, is known for its aesthetic, modern, and high-quality fonts, making TT Travels Text a natural extension of their celebrated collection.
Enhance your designs with this font!
No comments:
Post a Comment